About Bandhej Store
Bandhej a designer label started by Archana Shah offers traditional and contemporary collection for women. Based in Ahmedabad, Bandhej's collections are sold thru. its lifestyle store in Ahmedabad and other exclusive and lifestyle stores in Pune, Mumbai, Bangalore, Goa and Surat.
So Archana revamped and re-launched the site with ecommerce giving customers the option to buy Bandhej products. The site features products from each of their signature styles in sarees, cholis, kurtas, tunics, dresses, dupattas and more. This helps generate an increasing interest in the brand and in spreading awareness. The site has also played a key role in increasing the footfall at their stores. “One has influenced the other. Customers have found their way to the stores after discovering Bandhej online and vice versa,” Archana explains. Today, the site complements their brick-and-mortar stores in Ahmedabad, Bangalore, Mumbai, Kolkata, Delhi, Pune and Kochi.
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