In my head, social media is essentially a platform for ‘Star Wars’ wherein ‘established’ to ‘start-up’ brands wage a battle to become the reigning superhero of the digital galaxy. Using social media tools as their super powers, many a time brands have created extraordinary wonders and also exceptionally overrated blunders. Do you too think that in today’s fast-paced world with hundreds of brands vying for our attention at the same time, and the advent of new media, the use of social media tools is a challenge in itself? It might be, but there are enough more ways to make sure you are on the top of your game. Think about it, meanwhile you can sample some of these instances on the social media blunders that happened
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