History In 1961, William Ducker saw a need in business-to-business industries for thorough, objective and strategic market information to serve as the foundation for management decisions. Recognizing this need, he founded Ducker Worldwide, which is today recognized as a true pioneer in the business-to-business market research industry. Mr. Ducker established six core values that continue to serve as the tenets of Ducker’s strategy consulting and market research practice
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