About JK Tyre Motorsport
JK Tyre is one of the top three tyre brands in India with a goal to be listed amongst the most admired companies that is committed to excellence. The company’s involvement with motorsport was a perfect brand fit for leveraging JK Tyre as a brand and enhancing product superiority. It proved to be a testing ground for its own products and helped the company in continuously updating its product thereby supplementing ongoing R&D to meet the challenges of grueling Indian conditions where terrain changes every 100 kilometers.
The company started with rallying, and over the years has put a full-fledged program in place for a motorsport enthusiast.
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