ADA

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Address: 68 HAZRATGANJ HAZRATGANJ, LUCKNOW 226001, Uttar Pradesh

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About ADA

About Lucknow Chikan

The word chikan is probably derived from the Persian word `chikin’ or `chikeen’ which means a kind of embroidered fabric. This art has its own royal significance transcending from Mughal Period to the era of Oudh Nawabs later blooming as a fashion centric form of needle craft recognised world over today. It is practiced only in Lucknow and not replicated world over. The art is G.I recognized by TRIPS which means it is authenticated for geographical regions and not replicated world wide. The multifaceted work of art, chikan boasts of its intricate. It has 32 stitches on niceties of Chikankari in various designs done majorly by women artisans. Stitches comprise of Tepchi, Bakhiya, Murri, Katai, Phanda, Jaali, Hath Kati, Pechni, Ghas Patti , Keel kangan etc . No single group of artisans master more than 4 – 5 stitches, hence it has to move to various group of artisans to complete a product . The haute couture culture of today has inspired the renowned fashion designers globally, to fuse the art of Zardozi, Kamdani, Aari with chikan dress to be cherished by highly refined aesthetic tastes . This is the only craft sold after rigorous multiple washes ruling out any shrinkage and colour bleeding.

A little about ADA CHIKAN
Ada conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, chikan was being produced and sold on ‘run of the mill’ basis. Ada, brought together the finest artisans who with their nimble fingers started crafting breath taking chikankari designs on finest fabrics which became a delightful appreciation for the cognoscente. To break the monotony of chikankari on a dress, a fusion of 'Zardozi', 'Aari' and 'Kaamdani' done with 'Muqaish' (flattened silver or golden wire) is done which enhances its beauty.

Ada as a brand, launched its retail outlet in the up market high street Hazratganj, Lucknow in 2005, though, the collection of 'chikankari' garments started atleast a decade earlier.

Ada,to a certain extent, has succeeded in showcasing and thereby reviving most of the chikankari stitches which were in oblivion, through its neglected 'kashidakars' (embroiderers), thereby, these artisans were uplifted monetarily too, thus, improved their standard of living. An effort is also being made to educate the offsprings of theses artists, so that their future is secured.

Mr. Vinod Kumar Arjundas, the mentor of Ada, has taken it to newer heights by transforming its retail outlet to a sprawling showroom decorated in a typical Lucknawi ethnic style complementing it with a much better and larger collection of chikankari designer wear.

The online store of Ada has opened its windows to the world not only to diversify into myriad cultures but al

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